Upwork x Upwork
Enterprise and product strategy, baked into one.
Insight
One of Upwork’s best use cases is it’s own internal teams. They hire on Upwork all the time to fill skill gaps, augment teams, and scale new ideas.
Idea
Let’s tell that story, through the simple lens that we are our own best colab.
Upwork x Upwork Labs
A brief account of how Upwork Labs sourced zero-to-one talent to start building AI, when that was a truly novel idea.
Upwork x Upwork Creative
The story of how Upwork’s creative team taps their own platform to craft award-winning work, on time and on a dime.
Upwork x Upwork Content
The story of how Upwork scaled an entire content department from the ground up, using Upwork.
+ Merch
+ Event gear
For select enterprise events, we created a bullet-notebook style planner with built in resourcing pages, a stadium-style bag to let that notebook operate as an accent, and a “company card” pre-loaded with platform credits to get them hiring — with a points system to encourage frequent hiring.
/Results
Quickly became the #1 Enterprise sales tool used across all sales touchpoints, from email to landing pages, webinars, event spaces, special session, and more.