Talent on Tap
The Insight
Remote work is great. But virtual happy hours? Not so much.
The moments that actually build trust don’t happen over a Wifi connection. It’s those barstool chats after a long day in professional mode.
The Idea
We took a break from the glowing screen and brought Upwork’s global community right to the doors of our biggest enterprise clients, for a one-of-a-kind experience that would leave them thirsty for more.
Over cold ones from Athletic Brewing Co., clients got up close with the platform's best: award winners, high performers, and top earners from around the world. Getting to know them? More fun than a game of beer pong.
Awards:
4x ADC Merits
4x ADC Shortlists
3x One Show Shortlists
The first talent flight of it’s kind.
This delicious “sampling” included a joyful unboxing experience, a retro viewfinder that gave clients a window into the work and worlds of top talent on our platform, a playful sticker book that featured original artwork from illustrators around the world, and a six-pack of brews from Athletic Brewing Co.
Upclose and personal
Clients get a window in to who prospects are frame by frame — as professionals and as people.
The Artist Book
A feature of 15 highly sought after illustrators with taste, range, and unique expertise — all available to hire right from the QR code.
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page one
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page two
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Editor note (by me)
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table of contents
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quote page
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quote page
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New List Item
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New List Item
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talent introduction
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New List Item
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conclusion
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last page
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back
Clients get to know talent, their work, and their unique POV.
Each spread features an artist’s story, plus a custom sticker set with illustrations inspired by their experience of remote work.
And just to drive home the point, we made it 5 o’clock everywhere.
