Talent on Tap
The Insight
Remote work is great. But virtual happy hours? Not so much.
The moments that actually build trust are the ones you can’t find remotely. Those barstool chats after a long day in professional mode.
The Idea
We took a break from the glowing screen and brought Upwork’s global community right to the doors of our biggest enterprise clients, for a one-of-a-kind experience that would leave them thirsty for more.
Over cold ones from Athletic Brewing Co., clients got up close with the platform's best: award winners, high performers, and top earners from around the world. Getting to know them? More fun than a game of beer pong.
Awards:
4x ADC Merits
4x ADC Shortlists
3x One Show Shortlists
The first talent flight of it’s kind.
This delicious “sampling” included a joyful unboxing experience, a retro viewfinder that gave clients a window into the work and worlds of top talent on our platform, a playful sticker book that featured original artwork from illustrators around the world, and a six-pack of brews from Athletic Brewing Co.
Upclose and personal
Clients get a window in to who prospects are frame by frame — as professionals and as people.
The Artist Book
A feature of 15 highly sought after illustrators with taste, range, and unique expertise — all available to hire right from the QR code.
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page one
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page two
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Editor note (by me)
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table of contents
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quote page
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quote page
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New List Item
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New List Item
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talent introduction
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New List Item
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conclusion
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last page
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back
Clients get to know talent, their work, and their unique POV.
Each spread features an artist’s story, plus a custom sticker set with illustrations inspired by their experience of remote work.
And just to drive home the point, we made it 5 o’clock everywhere.
