the perfect fit
the perfect fit
the problem
Practically overnight, 40% of full-time workers disappeared from their desks. The Great Resignation had them quitting their 9-to-5s faster than you can say “work-life balance.” Freedom had become as non-negotiable as a salary. What a time to be alive. But also, what a time to be a manager — frustrated and alarmed, they needed a solution fast.
the insight
The perfect fit feels like one in a million — because they are. And while sourcing them seems like an impossible task, Upwork’s algorithms and talent pool make it possible for everything to fall right into place.
Creative Decisions
Created in partnership with Anonymous Content and Patrick Daughters to create a series of three spots highlighting our top professional roles clients hire for.
Shot in a dynamic single dolly pan, the camera movements reflect an idea of ease and seamlessness — from first discovery to hire.
From the incredibly methodical and detail-oriented developer, to the colorful, carefully-considered designer, character details reinforce the idea that this isn’t just anyone — they’re an archetype of the perfect fit for the role.