The debut film for Upwork Presents, Beautiful Coffee tells a story of entrepreneurship, creativity, and what’s possible when we reimagine work — so it works for everyone.
Meet Red Bay Coffee.
Originally a roasting partner for a campaign around International Coffee Day, the Red Bay crew crafted a delicious, artisanal coffee blend exclusive to Upwork, complete with packaging that features beautiful illustrations by artists commissioned from our own platform.
Yet because of how closely their own values aligned with the brand. heir story quickly became the focus of its own project for Upwork. As a Black-owned, Certified B-Corp coffee roaster with a deep love of art and creative expression, the founder of Red Bay Coffee is a living example of what it looks like to carve his own path, serve the community he loves, and to do it all in a way that only he can.
Made by independent talent (myself included)
Developed, directed, and edited by independent creators from Upwork’s platform — including yours truly (story producer, writer) in collaboration with independent filmmaker A.J. Riggins.