Upwork is a community of millions of independents — and thousands of creatives.
We launched Upwork CoLab to give them a place where they can partner with beloved brands on interesting projects. First up: Budweiser.
After recruiting and awarding talented, we worked with them to create a limited-edition can for Budwesier’s Labor Day campaign. #RaiseABud celebrated hardworking Americans by selecting ten nominees who deserve a day off, and a cold one — submitted by Budweiser fans.
Featured in: Campaign, Dieline, Brand New, Transform, Dorve, Adweek, AdAge
Ten lucky finalists received their name emblazoned on a personalized Labor Day Budweiser can, custom-made especially for them.
One lucky winner received three months’ worth of wages paid by Budweiser.
And got the word out
to #RaiseABud
