The New
World of Work
+ Insight
Freelancing is the new trending life choice — a professional trajectory in it’s own right. But just because it sounds glamorous, doesn’t mean everyone’s cut out to do it well.
+ Idea
Who better to tell that story than the ones who’ve actually made the cut, and built their own world in the process?
Better yet, their animated alters.
+ Execution
MEET ED
Island Dweller &
Freelance Voice Artist
CARICATURE DEVELOPMENT
Freelancers are a different breed. They aren’t just business builders and solo agents. they’re crafting realities of their own.
To illustrate that point, we captured live interview audio and overlayed them on animated interpretation of who they are, based on inspo from their real lives.
/Results
The New World of Work outperformed all previous YouTube series for Upwork by 350%, running for six “seasons” straight and permanently moving the benchmark for channel performance.
It also received some nice industry accolades, too.