WORK WEEK
WORK WEEK
+Insight
The Upwork Research Institute is a treasure trove of data and insights. We’d just never had the resources to do much about it.
+Idea
With the scalability of AI, we were able to stand-up and run a podcast about the future of work. I’ll let you guess the hottest topic of conversation lately.
+Execution
Episodes inside Work Week dig into the latest and greatest questions about work — backed in equal parts by hard data and fresh perspectives. Listeners tune in each week(ish) to find out what the latest emerging research tells us about work.
Written and by humans, and recorded each week by a leader researchers’ AI voice proxies.
/ Results
With 41 episodes and running, Work Week hit top-trending list across multiple categories, and was one of the first successful demonstrations of how AI could effectively be used to scale production capabilities that were previously unattainable for the team.